CP LAND Public Company Limited, one of Thailand's leading real estate developers, is building on the success of its advertisement 'Happiness Can Be Found Everywhere Around You', featuring the famous artist Singto Numchok, which was released in December 2022. The company is bringing this concept to life with a caravan spreading joy across Thailand through the campaign CP LAND Presents 'Finding Happiness Everywhere'. Leading the caravan of happiness is Singto Numchok, joined by other artists including Wan Thanakrit, Da Endorphine, Tao Settapong, and Pop Pongkul. The journey to spread happiness begins on May 7 at The Courtyard Khao Yai and Fortune Courtyard Khao Yai.

Mr. Damrongsak Thungnueng, Senior Vice President of Sales and Marketing, After-Sales Service, and Customer Relations at CP LAND, stated that CP LAND continues to organize happiness-spreading activities following the announcement of its brand refresh after 10 years under the concept of 'Quality for Every Life' or 'Accessible Communities for Life'. This initiative aims to meet the lifestyle needs of all lives and to build on the success of the advertisement 'Happiness Can Be Found Everywhere Around You', featuring Singto Numchok, by launching a happiness caravan across Thailand through a Dynamic Experiential Marketing Strategy with the campaign CP LAND Presents 'Finding Happiness Everywhere'. The caravan will kick off on May 6 with Wan Thanakrit at The Courtyard Khao Yai and Fortune Courtyard Khao Yai.

On May 27, meet Da Endorphine at The Courtyard Rayong and Fortune Sangchan Beach Rayong.

On June 17, meet Tao Settapong at Park Condo Dream Buriram and Fortune Buriram.

On July 1, meet Singto Numchok at Park Condo Dream Nakhon Ratchasima and Fortune Korat.

On September 2, meet Pop Pongkul at Park Condo Dream Phitsanulok.

Mr. Nithis Sookasem, Director of Sales and Marketing for Residential Projects at CP LAND, mentioned that the campaign CP LAND Presents 'Finding Happiness Everywhere' aims not only to promote and create a new brand image for CP LAND to better reach the younger target audience but also to stimulate sales across various business sectors, especially in the residential sector. It is expected to boost sales by approximately 16% in the second and third quarters of 2023 compared to the same period last year, with activities spread across marketing event locations.

“More than 70% of customers who decide to purchase CP LAND condos do so for residence, while 30% buy for investment and rental purposes. The projects that receive positive responses are mainly located in the northeastern region and the north, such as Buriram, Nakhon Ratchasima, Udon Thani, and Mae Sot. Factors influencing purchase decisions include suitable locations, value for money, and the CP LAND Presents 'Finding Happiness Everywhere' campaign, along with other supporting marketing campaigns. We believe that in the remaining three quarters, we can achieve our revenue targets, aligning with CP LAND's overall goal of 2.5 billion baht in 2023,” Mr. Nithis concluded.

Join the campaign CP LAND Presents 'Finding Happiness Everywhere' at CP LAND projects on the specified dates, and follow the happiness-spreading activities on the Facebook Fanpage CP LAND and CP LAND Property, your source for real estate information and activities that cater to every lifestyle.

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